How to deal with the transformation of place in the face of global capitalism is marked by many active debates. This paper dives into the transformation of the city of Solvang in California, from an agricultural village to a tourist destination. One way to analyse the process is to treat it as commodification, where values produced in places are being turned into exchangeable commodities. What results from such critical studies of capitalism too often result in apathy rather than positive action, it tends to deal less with ‘the real world’ than thought experiments about possible worlds. Another approach connects to the relational turn and the application of assemblage theory in studies of the dialectic process between economy and society. Critics question the ability of also assemblage theory to point us towards what should be done. We end up seeing assemblages everywhere, but then what? This paper makes the case for an alternative positive critical geography, inspired by Deleuze and Guattari (1972, 1987) and their conceptualization of desire as an active and positive force. Policies should depart from already existing subjectivities that have an interest in their social mileu and have a desire to make it even better. This is the appropriate ground for political engagement, the place to start if we want to contribute to a different future. An analytical scheme for a positive critical geography is presented and “tested out” in a case study of Solvang, where a “real” place continuously emerge.

面对全球资本主义，如何应对地方的转变，是许多活跃争论的标志。本文深入探讨了加利福尼亚州索尔万市从农业村庄到旅游胜地的转变。分析该过程的一种方法是将其视为商品化，在这种情况下，地方生产的价值正在转变为可交换的商品。对资本主义的这种批判性研究的结果往往导致冷漠而不是积极的行动，它倾向于较少处理“现实世界”，而是处理关于可能世界的思想实验。另一种方法与关系转向和组合理论在研究经济与社会之间的辩证过程中的应用有关。批评者质疑组合理论能否为我们指明应该做什么。我们最终会看到到处都是组合，但是然后呢？本文论证了另一种积极批判地理学，其灵感来自德勒兹和加塔里（1972 年，1987 年）以及他们将欲望概念化为一种积极和积极的力量。政策应该脱离已经存在的、对其社会环境感兴趣并希望让它变得更好的主体。这是政治参与的适当基础，也是我们想要为不同的未来做出贡献的起点。在 Solvang 的案例研究中，提出并“测试”了积极批判地理学的分析方案，其中“真实”的地方不断出现。1987）以及他们将欲望概念化为一种积极和积极的力量。政策应该脱离已经存在的、对其社会环境感兴趣并希望让它变得更好的主体。这是政治参与的适当基础，也是我们想要为不同的未来做出贡献的起点。在 Solvang 的案例研究中，提出并“测试”了积极批判地理学的分析方案，其中“真实”的地方不断出现。1987）以及他们将欲望概念化为一种积极和积极的力量。政策应该脱离已经存在的、对其社会环境感兴趣并希望让它变得更好的主体。这是政治参与的适当基础，也是我们想要为不同的未来做出贡献的起点。在 Solvang 的案例研究中，提出并“测试”了积极批判地理学的分析方案，其中“真实”的地方不断出现。