The spread of the COVID-19 pandemic worldwide, and the restrictions imposed by the social distance and the enforced confinement, are having an impact on the art markets globally. The aim of this article is to evaluate the impact of an external shock in the primary art market, using three countries as a case study: Portugal, Spain, and Brazil. These geographies have in common being at the margins in the art market’s main art hubs. It is intended to analyze how agents are responding to the new context, according to the data gathered within the gallery sector. The methods applied in the research are a combination of surveys carried out by the authors, field-based observation, along with an academic literature review, complemented by international and national reports analysis. The study’s main findings allow us to characterize the art market as a very resilient sector that energetically responded to the crisis, able to adapt and overcome challenges imposed by the new pandemic situation. Contemporary art galleries expanded digital activities, kept participating in art fairs hybrid models, continued to focus on internationalization, and pointed to the strengthening of public policies towards the sector and partnerships as key strategies to overcome the crisis.

中文翻译：

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艺术市场的外部冲击：葡萄牙、西班牙和巴西艺术市场如何应对 COVID-19 全球大流行？数据分析和克服危机的策略

COVID-19 大流行在全球范围内的蔓延，以及社交距离和强制隔离所施加的限制，正在对全球艺术市场产生影响。本文的目的是评估外部冲击对初级艺术市场的影响，以三个国家为案例研究：葡萄牙、西班牙和巴西。这些地区的共同点是处于艺术市场主要艺术中心的边缘。根据画廊部门收集的数据，它旨在分析​​代理如何响应新环境。研究中采用的方法是作者进行的调查、实地观察以及学术文献综述相结合，并辅以国际和国家报告分析。该研究的主要发现使我们能够将艺术市场描述为一个非常有弹性的部门，它积极应对危机，能够适应和克服新的大流行形势带来的挑战。当代艺术画廊扩大数字活动，继续参与艺术博览会混合模式，继续关注国际化，并指出加强行业公共政策和合作伙伴关系是克服危机的关键策略。