ABSTRACT

In this study, we examine how political party preference and politically active social media use associate with social media behaviors – namely, conformist, provocative, and protective – in the context of the current political sphere in Finland. In our empirical analysis, we use a nationally representative dataset collected from 3,724 Finnish citizens in 2018. Our research confirms the assumption that there are notable differences in the social media behaviors of the supporters of different political parties. Additionally, our research shows that politically active social media use increases the occurrence for all three aforementioned behaviors. The study’s results also confirm that major differences in online behavior exist among the new identity parties’ supporters, who rely heavily on post-materialist and neoconservative political values.

摘要

在本研究中，我们研究了在芬兰当前政治领域的背景下，政党偏好和政治上活跃的社交媒体使用与社交媒体行为（即顺从、挑衅和保护）之间的关系。在我们的实证分析中，我们使用了 2018 年从 3,724 名芬兰公民收集的具有全国代表性的数据集。我们的研究证实了以下假设，即不同政党支持者的社交媒体行为存在显着差异。此外，我们的研究表明，政治上活跃的社交媒体使用会增加上述三种行为的发生率。该研究的结果还证实，新身份政党的支持者在网络行为上存在重大差异，他们严重依赖后唯物主义和新保守主义的政治价值观。