Taylor Swift has lived half her life at the centre of a music industry maelstrom: wildly successful, she built her career at a time when the record industry was just emerging from a decade-long struggle with technological change and industrial and economic upheaval. In this context, Swift stands out as a peculiar anomaly: she can move product (selling millions of physical CDs in a post-CD era), make daily use of social media like Instagram and, simultaneously, shun the blandishments of streaming media. She has called out industry giants, such as Apple and Spotify, on behalf of artists’ rights but partnered with them when it was advantageous to her. This article explores Taylor Swift’s status as pop icon, businesswoman, and advocate, looking for the strategic links that bind these threads in her career and public persona. In particular, the article addresses the apparent power that Swift wields as a celebrity and, also, the limits of that power in an ever-changing industry environment.

泰勒·斯威夫特 (Taylor Swift) 的大半辈子都生活在音乐行业的漩涡中心：她取得了巨大的成功，在唱片业刚刚摆脱与技术变革以及工业和经济动荡的长达十年的斗争之时，她建立了自己的职业生涯。在这种情况下，斯威夫特以一种奇特的方式脱颖而出：她可以移动产品（在后 CD 时代销售数百万张实体 CD），每天使用 Instagram 等社交媒体，同时避免流媒体的花言巧语。她曾代表艺术家的权利呼吁苹果和 Spotify 等行业巨头，但在对她有利的情况下与他们合作。本文探讨了泰勒斯威夫特作为流行偶像、女商人和倡导者的地位，寻找将这些线索与她的职业生涯和公众形象联系起来的战略联系。特别是，