Scholars have grown concerned around the increasing carceral logics embedded in social media practices. In this essay, we explore the process of getting “zucked” as a trend within digital platforms that disproportionately punishes minoritized digital users. Specifically, Black women report that with the advent of increased safety measures and policies to secure users on digital platforms, they become subject to harms of the institutional practices. By extending the conversation on carcerality beyond the confines of prisons, jails, and other forms of criminal justice supervision, we argue that structures and institutions expand the lines of surveillance and that those traditionally subject to such harm continue to be affected. Although the concept of getting “zucked” might seem like an innocent response to individuals who violate terms of service, Black women suggest that this practice disparately targets them for speaking about racist and sexist incidents on- and offline. Such surveillance is misogynoir in public spaces, as Black women are punished for organizing on social media.

学者们越来越关注嵌入在社交媒体实践中的越来越多的监禁逻辑。在这篇文章中，我们探讨了在数字平台中被“zucked”作为一种趋势的过程，这种趋势不成比例地惩罚了少数数字用户。具体来说，黑人女性报告说，随着安全措施和政策的出现，以保护数字平台上的用户安全，她们变得容易受到制度实践的伤害。通过将关于监禁的讨论扩展到监狱、监狱和其他形式的刑事司法监督范围之外，我们认为结构和机构扩大了监视范围，而那些传统上受到此类伤害的人继续受到影响。尽管“被拒绝”的概念似乎是对违反服务条款的个人的一种无辜回应，黑人女性表示，这种做法完全针对她们，因为她们在线上和线下谈论种族主义和性别歧视事件。这种监视在公共场所是厌女症，因为黑人女性因在社交媒体上组织活动而受到惩罚。