Aiming at the problems in the performance improvement of the fresh food e-commerce supply chain, in this article, the author defines the constraints on the performance improvement of the fresh food e-commerce supply chain and determines the demand to improve performance in quality and safety, logistics traceability, resource integration, and benefit distribution. In addition, this article conducts coupling analysis on the characteristics of blockchain technology, such as intelligent contract, information sharing, traceability, and performance improvement requirements. The author embeds the alliance chain in the fresh food e-commerce supply chain and designs the blockchain information platform model from four levels: application layer, contract layer, network layer, and data layer, with the purpose of optimizing and improving the performance of the fresh food e-commerce supply chain. What is more, the Stackelberg game model between the supplier and the e-commerce platform was constructed to study and compare the profit changes of the fresh food e-commerce supply chain before and after the application of the blockchain information platform. Finally, the result of Stackelberg game is numerically simulated by Matlab software. The results show that blockchain technology is a booster for the development of the fresh food e-commerce supply chain to a higher stage of the whole industry chain management, coordination, and integration. Investing in the blockchain system within a certain budget range can not only improve the reliability of products, but also improve the performance of each main component of the fresh food e-commerce supply chain, as well as the overall performance. Results can offer a theoretical guidance for producer and retailer in investing in BIP, pricing decision, and supply chain coordination after applying BIP.

中文翻译：

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基于区块链的供应链决策模型：以生鲜电商供应链绩效提升为例

针对生鲜电商供应链绩效提升中存在的问题，本文定义了生鲜电商供应链绩效提升的约束条件，确定了提升品质和绩效的需求。安全、物流溯源、资源整合、利益分配。此外，本文还对区块链技术的智能合约、信息共享、可追溯性、性能提升需求等特点进行耦合分析。作者将联盟链嵌入生鲜电商供应链，从应用层、合约层、网络层、数据层四个层次设计区块链信息平台模型，旨在优化和提升生鲜电商供应链的绩效。构建供应商与电商平台之间的Stackelberg博弈模型，研究对比应用区块链信息平台前后生鲜电商供应链的利润变化。最后，利用Matlab软件对Stackelberg博弈的结果进行数值模拟。结果表明，区块链技术是生鲜电商供应链向全产业链管理、协调、整合的更高阶段发展的助推器。在一定的预算范围内投资区块链系统不仅可以提高产品的可靠性，同时也提升了生鲜电商供应链各个主要环节的表现，以及整体表现。结果可为生产商和零售商在应用BIP后投资BIP、定价决策和供应链协调提供理论指导。