Sport events represent a popular motive for travel and can bring a huge influx of visitors with multiple benefits for a destination. The purpose of this article is to analyze the effect of previous experience with the destination on future behavior in the form of intention to visit/revisit it and to shed more light on the relationship between visitors’ satisfaction and their future revisit intentions depending on their previous experience with the destination and the sporting event. The research setting was EuroBasket 2015, Zagreb, Croatia (EB), the largest and the most important basketball competition for national teams in Europe. A face-to-face survey with visitors of each of the 15 played games was conducted on site. In total, 765 questionnaires were collected. For the purpose of this paper, only foreign visitors (461 questionnaires) were included in the analysis. The connection between past experience and future intention to visit was tested with Pearson’s chi-squared test, differences in satisfaction levels—using the t-test for independent samples. In the next step of the analysis, we performed an analysis of impact asymmetry (IA) and of impact range (IR). The necessary input data were obtained through an OLS regression model with binary-coded dummy variables. The results showed that repeat visitors are more likely to express an intention to revisit the destination than first-time visitors, but the level of total satisfaction with EB was the same for both groups (first-time visitors and repeat visitors). The most influential event attributes for overall satisfaction were organization of EB in general, layout of the arena, and preparation of the city for the event. The study expanded the theoretical understanding of the visitors’ satisfaction with sporting event attributes as well their intention to revisit the destination.

中文翻译：

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重大体育赛事在游客满意度、不满意度和重游目的地意愿中的中介作用

体育赛事代表了旅游的流行动机，可以带来大量游客涌入，并为目的地带来多种好处。这篇文章的目的是分析之前在目的地的体验对未来行为的影响，以访问/重访意愿的形式，并根据他们之前的访问意愿，进一步阐明游客满意度与他们未来重访意愿之间的关系。对目的地和体育赛事的体验。研究环境是 EuroBasket 2015，克罗地亚萨格勒布 (EB)，这是欧洲国家队规模最大、最重要的篮球比赛。现场对 15 场比赛的参观者进行了面对面调查。共收回问卷765份。就本文而言，只有外国游客（461 份问卷）被纳入分析。过去的经验和未来的访问意图之间的联系用 Pearson 的卡方检验进行了测试，满意度水平的差异——使用独立样本的t检验。在分析的下一步中，我们对冲击不对称性 (IA) 和冲击范围 (IR) 进行了分析。必要的输入数据是通过带有二进制编码虚拟变量的 OLS 回归模型获得的。结果表明，回头客比第一次来访者更可能表达重访目的地的意图，但两组（首次访问者和回头客）对 EB 的总体满意度水平相同。对整体满意度影响最大的事件属性是 EB 的总体组织、竞技场的布局以及城市为事件的准备。该研究扩展了对游客对体育赛事属性的满意度以及他们重访目的地的意图的理论理解。