Purpose

This paper aims to examine driving retirement and its impact on the well-being of older citizens. The concepts of value creation and destruction are used to understand older consumers’ experiences with the self-service consumption activity of driving. This paper formally introduces the concept of value re-creation, as a means of restoring the overall value lost from the destruction of certain components of previous value structures. In doing so, this paper explores the different ways that resources across the micro, meso and macro levels of the ecosystem can be re-aligned, in order for older citizens to maintain their well-being after driving retirement.

Design/methodology/approach

A qualitative, individual-depth interview approach was undertaken with 26 participants living in New South Wales, Australia. The participants comprised of both drivers approaching driving retirement age, as well as driving retirees. Thematic analysis was undertaken to analyse the data.

Findings

The findings identified that emotional value in the forms of freedom, independence/autonomy and enjoyment, functional value in the forms of convenience and mobility and community value are created from driving. Driving retirement destroys certain components of this value (e.g. enjoyment and convenience) irrevocably, however freedom, independence/autonomy, mobility and social connectedness can still be maintained through re-aligning resources across the micro, meso and macro levels of the ecosystem. New components of value are also created from driving retirement. These include peace of mind, which contributes to the re-creation of the emotional value dimension, and cost savings, which creates the new value dimension of economic value. These changes to the value structure effectively re-create the overall value obtained by individuals when they retire from driving.

Originality/value

The main contribution of this work is the formal introduction of the concept of value re-creation at the overall and value dimension level, and development of a conceptual model that explains how this value re-creation can occur. The model shows the resource contributions required across all levels of the ecosystem, expanding on existing conceptualisations that have predominantly focussed on resource contributions at the individual and service levels.

中文翻译：

---

定义和解释价值再创造，为有漏洞的消费者解决市场问题

目的

本文旨在研究驾驶退休及其对老年人福祉的影响。价值创造和价值破坏的概念用于理解老年消费者对驾驶自助消费活动的体验。本文正式引入价值再创造的概念，作为恢复因先前价值结构的某些组成部分被破坏而损失的整体价值的一种手段。为此，本文探讨了重新调整生态系统微观、中观和宏观层面的资源的不同方式，以便老年人在退休后保持福祉。

设计/方法/方法

对居住在澳大利亚新南威尔士州的 26 名参与者进行了定性的、个人深度的访谈方法。参与者包括接近驾驶退休年龄的司机，以及驾驶退休人员。进行了专题分析以分析数据。

发现

研究结果表明，自由、独立/自主和享受形式的情感价值、便利和流动形式的功能价值以及社区价值是由驾驶创造的。推动退休会不可逆转地破坏这种价值的某些组成部分（例如享受和便利），但是通过重新调整生态系统微观、中观和宏观层面的资源，仍然可以保持自由、独立/自主、流动性和社会联系。推动退休也创造了新的价值组成部分。其中包括安心，有助于情感价值维度的再创造，以及成本节约，创造经济价值的新价值维度。

原创性/价值

这项工作的主要贡献是在整体和价值维度层面正式引入价值再创造的概念，并开发了一个概念模型来解释这种价值再创造是如何发生的。该模型显示了生态系统各个层面所需的资源贡献，扩展了现有的概念，这些概念主要侧重于个人和服务层面的资源贡献。