Abstract

Objective

The current study explores non-linear effects of absolute risk and effects of comparative risk information about skin cancer on individuals’ safety ratings, affective responses and behavioral intentions.

Method

An experimental survey was conducted among college students (N = 563) to test the effects of absolute and comparative risk information across a range of risk levels from 3.7% to 60%.

Results

The non-linear model of absolute risk effect was confirmed by the data. Absolute risk information had detectable effects at low levels of risk, but the effects did not change appreciably at the highest absolute risk levels. Regarding comparative risk, the data did not support its effects on individuals’ safety ratings, affective responses and behavioral intentions.

Conclusion

The study found the non-linear model fits well to the skin cancer related feelings and behavioral intentions. It suggests future research apply non-linear models to a variety of health communication areas.

中文翻译：

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绝对风险信息对个人自我评价、情感反应和预防皮肤癌的行为意图的非线性影响

摘要

客观的

目前的研究探讨了皮肤癌的绝对风险和比较风险信息对个人安全评级、情感反应和行为意图的影响的非线性影响。

方法

在大学生 (N = 563) 中进行了一项实验调查，以测试绝对风险信息和比较风险信息在 3.7% 至 60% 风险水平范围内的影响。

结果

绝对风险效应的非线性模型得到了数据的证实。绝对风险信息在低风险水平下具有可检测到的影响，但在最高绝对风险水平下，影响没有明显变化。关于比较风险，数据不支持其对个人安全评级、情感反应和行为意图的影响。

结论

研究发现非线性模型非常适合皮肤癌相关的感受和行为意图。它建议未来的研究将非线性模型应用于各种健康传播领域。