Nasionale Pers established a mail-order book club based on the Bertelsmann model called Leserskring in 1980. The club became incredibly successful and by 1985 it had a membership of 250,000. However, technology and a changing South African landscape brought challenges to the club. In 2016, Naspers announced that the iconic book club’s doors would be shut for good. Some believe that the club experienced its success due to the culture of reading and publishing that had developed among mostly white South Africans during the apartheid period, and that with democratisation the niche it once held slowly started to disappear.

中文翻译：

---

Leserskring：南非最成功的商业图书俱乐部的故事

Nasionale Pers 于 1980 年基于贝塔斯曼模型建立了一个名为 Leserskring 的邮购图书俱乐部。该俱乐部取得了令人难以置信的成功，到 1985 年它拥有 250,000 名会员。然而，技术和不断变化的南非景观给俱乐部带来了挑战。2016 年，Naspers 宣布标志性读书俱乐部的大门将永远关闭。一些人认为，该俱乐部之所以取得成功，是因为在种族隔离时期，在以南非白人为主的阅读和出版文化中发展起来，而随着民主化，它曾经拥有的利基开始慢慢消失。