It is easy to launch and run a journal but, more difficult to ensure that it adheres to best practices and provides a sustainable, secure, validated and respected venue for research. On launching a new journal, it is vital that the publisher and editors create suitable policies, technical systems and procedures before the inaugural call for papers is sent out. This article reviews the plethora of guidance that is available but scattered across multiple websites and draws together the key issues required by any new journal. The key areas considered are: journal and article identifiers; ethical and practical policies; technical decisions and considerations; systems for submission, publication and archiving; and promotion and marketing. The article provides a snapshot of the issues that all new publishers and editors need to consider.

中文翻译：

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学术期刊出版标准、政策和指南

创办和运行期刊很容易，但更难确保它遵守最佳实践并提供一个可持续、安全、经过验证和受人尊敬的研究场所。在发行新期刊时，出版商和编辑在发出首届论文征集之前制定合适的政策、技术系统和程序至关重要。本文回顾了大量可用但分散在多个网站上的指南，并将任何新期刊所需的关键问题汇总在一起。考虑的关键领域是：期刊和文章标识符；道德和实用政策；技术决定和考虑；提交、出版和存档系统；以及促销和营销。这篇文章简要介绍了所有新出版商和编辑都需要考虑的问题。