Advisory services are considered to play an important role in the development of competitiveness and sustainability in agriculture. Advisory services have been studied at policy level, structural level and within case studies, but there is still restricted knowledge about advisors’ and farmers’ view on advisory services in general. This paper presents the views of Swedish advisors and farmers on advisory services. In a survey-based study, perceptions of farm advisors and full-time farmers in commercial Swedish agriculture on advisory services were identified and statistically analysed, comparing differences between and within the groups. The results are structured around three main themes; motives for a farmer using or not using advisory services, preferred approach by the advisor and future demands on advisory services and their importance today. Possible consequences of differences in perceptions for on-farm service delivery were assessed. Similarities in perceptions on advisory services among advisors and farmers, were found in areas characterised by well-defined questions or production-related issues. Significant differences in perceptions of advisors and farmers emerged in less concrete areas and on topics connected to change, management and strategy. Consequences of discrepancies in perceptions are that advisors may deliver too much, too little or off target, especially when expectations on advisory services are not clearly expressed. A strong and proactive back-office supporting the advisors is needed to prevent these possible consequences.

咨询服务被认为在农业竞争力和可持续性发展方面发挥着重要作用。已经在政策层面、结构层面和案例研究中对咨询服务进行了研究，但关于顾问和农民对咨询服务的总体看法的了解仍然有限。本文介绍了瑞典顾问和农民对咨询服务的看法。在一项基于调查的研究中，确定并统计分析了瑞典商业农业中农场顾问和全职农民对咨询服务的看法，比较了各组之间和组内的差异。结果围绕三个主要主题构建；农民使用或不使用咨询服务的动机、顾问的首选方法以及对咨询服务的未来需求及其今天的重要性。评估了对农场服务提供的看法差异的可能后果。在以明确定义的问题或与生产相关的问题为特征的领域中，发现了顾问和农民对咨询服务的看法的相似性。在不太具体的领域以及与变革、管理和战略相关的主题上，顾问和农民的看法出现了显着差异。认知差异的后果是顾问可能提供过多、过少或偏离目标，尤其是当对咨询服务的期望没有明确表达时。需要一个强大且积极主动的后台来支持顾问，以防止这些可能的后果。在以明确定义的问题或与生产相关的问题为特征的领域中，发现了顾问和农民对咨询服务的看法的相似性。在不太具体的领域以及与变革、管理和战略相关的主题上，顾问和农民的看法出现了显着差异。认知差异的后果是顾问可能提供过多、过少或偏离目标，尤其是当对咨询服务的期望没有明确表达时。需要一个强大且积极主动的后台来支持顾问，以防止这些可能的后果。在以明确定义的问题或与生产相关的问题为特征的领域中，发现了顾问和农民对咨询服务的看法的相似性。在不太具体的领域以及与变革、管理和战略相关的主题上，顾问和农民的看法出现了显着差异。认知差异的后果是顾问可能提供过多、过少或偏离目标，尤其是在未明确表达对咨询服务的期望时。需要一个强大且积极主动的后台来支持顾问，以防止这些可能的后果。在不太具体的领域以及与变革、管理和战略相关的主题上，顾问和农民的看法出现了显着差异。认知差异的后果是顾问可能提供过多、过少或偏离目标，尤其是在未明确表达对咨询服务的期望时。需要一个强大且积极主动的后台来支持顾问，以防止这些可能的后果。在不太具体的领域以及与变革、管理和战略相关的主题上，顾问和农民的看法出现了显着差异。认知差异的后果是顾问可能提供过多、过少或偏离目标，尤其是当对咨询服务的期望没有明确表达时。需要一个强大且积极主动的后台来支持顾问，以防止这些可能的后果。