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An event-coding account of attitudes
Psychonomic Bulletin & Review ( IF 3.2 ) Pub Date : 2021-07-08 , DOI: 10.3758/s13423-021-01969-y
Bernhard Hommel 1, 2, 3 , Niek Stevenson 1
Affiliation  

Attitudes (or opinions, preferences, biases, stereotypes) can be considered bindings of the perceptual features of the attitudes’ object to affective codes with positive or negative connotations, which effectively renders them “event files” in terms of the Theory of Event Coding. We tested a particularly interesting implication of this theoretical account: that affective codes might “migrate” from one event file to another (i.e., effectively function as a component of one while actually being part of another), if the two files overlap in terms of other features. We tested this feature-migration hypothesis by having participants categorize pictures of fictitious outer space characters as members of two fictitious races by pressing a left or right key, and to categorize positive and negative pictures of the International Affective Picture System (IAPS) as positive and negative by using the same two keys. When the outer space characters were later rated for likability, members of the race that was categorized by means of the same key as positive IAPS pictures were liked significantly more than members of the race that was categorized with the same key as negative IAPS pictures – suggesting that affective feature codes from the event files for the IAPS pictures effectively acted as an ingredient of event files for the outer space characters that shared the same key. These findings were fully replicated in a second experiment in which the two races were replaced by two unfamiliar fonts. These outcomes are consistent with the claim that attitudes, opinions, and preferences are represented in terms of event files and created by feature binding.



中文翻译:

态度的事件编码说明

态度(或观点、偏好、偏见、刻板印象)可以被认为是态度对象的感知特征与具有积极或消极内涵的情感代码的绑定,这有效地使它们成为事件编码理论中的“事件文件”。我们测试了这个理论解释的一个特别有趣的含义:如果两个文件在其他特性。我们通过让参与者通过按左键或右键将虚构的外太空人物的图片分类为两个虚构种族的成员来测试这个特征迁移假设,并使用相同的两个键将国际情感图片系统(IAPS)的正面和负面图片分类为正面和负面。当后来对外太空人物的喜爱度进行评级时,被归类为与正面 IAPS 图片相同的关键字的种族成员的喜欢程度明显高于使用与负面 IAPS 图片相同的关键字分类的种族成员——这表明IAPS 图片的事件文件中的情感特征代码有效地充当了共享相同键的外层空间字符的事件文件的成分。这些发现在第二个实验中得到了完全复制,其中两个种族被两种不熟悉的字体取代。这些结果与态度、意见、

更新日期:2021-07-09
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