Purpose

The paper aims to comprehensively use the knowledge of tourist spatial behaviour to improve World Heritage Site (WHS) management. Efficient heritage management can be achieved if critical aspects such as tourist spatial activities were better and comprehensively understood, primarily at the micro-level. Inaccurate information on these essential aspects will potentially cause problems in managing a WHS and compromises its Outstanding Universal Value. This study aims to extend the knowledge of tourist spatial behaviour by including the non-spatial and spatial characteristics of the tourists to better manage a WHS.

Design/methodology/approach

This study uses a trip diary and a GPS tracking app with 384 free independent tourists as the study respondents. Melaka WHS was chosen as the study area. The data were complemented by an aggregative analysis method to extract different discrete patterns based on individual itineraries.

Findings

This paper indicates a noticeable relationship between individuals’ non-spatial and spatial characteristics. It suggests that integrating these two characteristics can provide more comprehensive knowledge of tourist behaviour.

Originality/value

This paper provides a different perspective to improving WHS management by determining the operative tools to develop an effective visitor management plan.

中文翻译：

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了解旅游空间行为以改善马六甲世界遗产地管理

目的

本文旨在综合利用旅游者空间行为知识，提高世界遗产地（WHS）管理水平。如果游客空间活动等关键方面得到更好和全面的了解，主要是在微观层面上，就可以实现有效的遗产管理。有关这些基本方面的不准确信息可能会导致管理 WHS 出现问题并损害其突出的普遍价值。本研究旨在通过包括游客的非空间和空间特征来扩展游客空间行为的知识，以更好地管理 WHS。

设计/方法/方法

本研究使用旅行日记和 GPS 跟踪应用程序，将 384 名免费独立游客作为研究对象。马六甲 WHS 被选为研究区。数据通过聚合分析方法进行补充，以根据个人行程提取不同的离散模式。

发现

本文指出了个体的非空间特征和空间特征之间的显着关系。它表明，综合这两个特征可以提供更全面的旅游行为知识。

原创性/价值

本文通过确定制定有效访客管理计划的操作工具，为改进 WHS 管理提供了不同的视角。