ABSTRACT

Many researchers have examined the relationship between the original equipment manufacturer (OEM) and the third-party remanufacturer (TPR) and found that is mutually beneficial or competitive. This paper aims to study the competitive strategy and production strategy of the OEM and the TPR. The OEM’s competitive strategy is to change their competitive intensity by investing in pricing power of new components. For this problem, two different competitive strategies are proposed: Investment strategy and Non-investment strategy. Two models are established based on competitive strategies, and their analytical solutions are obtained by Stackelberg game. Comparing the two competitive strategies found that only when the investment cost and cost of new components both are low, can the OEM adopt Investment strategy. The Investment strategy have a threefold effect on the OEM: increasing profit, reducing cannibalization, and blocking the TPR’s entry. It is also found that as the cost of new components increases, the OEM may shift its competitive strategy from Investment to Non-investment. At the moment of competitive strategy shift, the production strategy may change discontinuously. Finally, comparing the environmental effect found that which competitive strategy is environmentally friendly only depend on the discount factor and the environmental advantages of the remanufactured product.

摘要

许多研究人员研究了原始设备制造商 (OEM) 和第三方再制造商 (TPR) 之间的关系，发现它们是互利或竞争的。本文旨在研究O​​EM和TPR的竞争策略和生产策略。OEM 的竞争策略是通过投资新组件的定价权来改变他们的竞争强度。针对这个问题，提出了两种不同的竞争策略：投资策略和非投资策略。基于竞争策略建立了两个模型，通过Stackelberg博弈得到了它们的解析解。比较两种竞争策略发现，只有当投资成本和新部件成本都较低时，主机厂才会采用投资策略。投资策略对 OEM 有三重影响：增加利润、减少自相残杀和阻止 TPR 的进入。还发现，随着新组件成本的增加，OEM 可能会将其竞争战略从投资转向非投资。在竞争战略转移的时刻，生产战略可能发生间歇性变化。最后通过对比环境效果发现，哪种竞争策略对环境友好只取决于折扣因子和再制造产品的环境优势。生产策略可能会不连续地改变。最后通过对比环境效果发现，哪种竞争策略对环境友好只取决于折扣因子和再制造产品的环境优势。生产策略可能会不连续地改变。最后通过对比环境效果发现，哪种竞争策略对环境友好只取决于折扣因子和再制造产品的环境优势。