Frequently featuring avocado tapered curtains and vinyl wallpaper, the domestic interiors of the 1970s are now considered remnants of ?the decade that taste forgot.? This paper beckons to ask under what conditions domestic architectural taste was rendered within this abundantly decorated era. An interdisciplinary study of design, history, and advertising is enabled through a semiotic reading of an advertisement that is guided by the sociological research by Pierre Bourdieu. The effort to contextualize the role of domestic architectural taste in 1970s is found upon developing domestic interiors as advertised vehicles of upward mobility that showcased taste as a constructed object that is sutured with signs of cultural capital.

中文翻译：

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“惊人的丑陋”：1970 年代国内室内设计的广告味道

1970 年代的国内室内设计经常采用鳄梨锥形窗帘和乙烯基墙纸，现在被认为是“味道被遗忘的十年”的残余。本文旨在探究在这个装饰丰富的时代，国内建筑品味是在什么条件下呈现出来的。通过在皮埃尔·布迪厄 (Pierre Bourdieu) 的社会学研究的指导下对广告进行符号学阅读，可以对设计、历史和广告进行跨学科研究。将 1970 年代国内建筑品味的作用置于语境中的努力是在将国内室内设计开发为向上流动的广告载体时发现的，该工具将品味展示为一种用文化资本的标志缝合的构造对象。