Studies have found that media coverage of women's sports is inadequate when compared with coverage of men's sports with regards to the amount of coverage as well as the type of coverage across men's and women’s sports. With few exceptions, past research has found inequitable coverage of female and male athletes in every media form studied, from print and television to the internet. Some exceptions to the findings include not-for-profit media, such as the National Collegiate Athletic Association News, and internet-based publications. The current study combined the two media types to determine if athletic departments that are affiliated with the National Collegiate Athletic Association offer more balanced coverage of female and male athletes on their official websites than has been found in past research. The results revealed that although the type of coverage the athletes received was similar, the amount was not. In articles and photographs on National Collegiate Athletic Association athletic department home webpages, females were underrepresented in comparison to their participation rates in collegiate athletics. These webpages from 30 not-for-profit, National Collegiate Athletic Association affiliated institutions, across six conferences, did not lead to the overall balance in coverage that was originally expected. implications for Title IX are discussed.

研究发现，与男子体育的报道相比，媒体对女子体育的报道在覆盖范围以及男子和女子体育的报道类型方面是不足的。除了少数例外，过去的研究发现，从印刷品和电视到互联网，所研究的每种媒体形式对男女运动员的报道都存在不平等。调查结果的一些例外包括非营利媒体，例如全国大学体育协会新闻，以及基于互联网的出版物。当前的研究将两种媒体类型结合起来，以确定隶属于国家大学体育协会的体育部门是否在其官方网站上提供了比过去研究更均衡的男女运动员报道。结果显示，虽然运动员获得的保险类型相似，但数量不同。在全国大学体育协会体育部门主页上的文章和照片中，与大学体育运动的参与率相比，女性的代表性不足。这些来自 30 个非营利性国家大学体育协会附属机构的网页，跨越六个会议，并没有导致最初预期的总体覆盖范围平衡。