The vigorous development of e-commerce has led to online retailers or platforms increasing the capacity of online shopping carts. A large number of products are added to the online shopping cart, but they are not “emptied.” The resulting behavior of products being stuck in the shopping cart is called the “shopping cart abandonment behavior.” Previous literature has focused on the large number of antecedent variables that affect shopping cart abandonment behavior in the pre-decision stage of online shopping. This previous research has studied how to reduce shopping cart abandonment behavior from the perspective of consumers. By focusing on the post-decision-making stage of shopping, this research proposes to sort the products in a chronological order (ascending and descending order) after the products are added to the shopping cart and reduce shopping cart abandonment behavior through the intermediary of forgetfulness and choice overload. We use an exploratory study and two laboratory experiments to reveal the above intermediary mechanism. Our results show that online shopping cart abandonment generally occurs in shopping carts on all major platforms. Forgetting and shopping cart page rendering may be the reasons that lead to shopping cart abandonment behavior. In the case of targeted tasks, ascending order has a significant impact on abandonment behavior, choice overload mediated this effect.

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清空购物车？购物车项目排序对在线购物车放弃行为的影响

电子商务的蓬勃发展导致在线零售商或平台增加了在线购物车的容量。大量产品被加入到网上购物车中，但并没有被“清空”。由此产生的产品卡在购物车中的行为称为“购物车放弃行为”。先前的文献集中在大量影响在线购物预决策阶段的购物车放弃行为的前因变量。之前的这项研究从消费者的角度研究了如何减少购物车放弃行为。通过专注于购物的后期决策阶段，本研究提出在产品加入购物车后按时间顺序（升序和降序）对产品进行排序，并通过健忘和选择过载的中介减少购物车放弃行为。我们使用探索性研究和两个实验室实验来揭示上述中介机制。我们的结果表明，在所有主要平台上的购物车中普遍发生在线购物车放弃。忘记和购物车页面渲染可能是导致购物车放弃行为的原因。在目标任务的情况下，升序对放弃行为有显着影响，选择超载介导了这种影响。我们使用探索性研究和两个实验室实验来揭示上述中介机制。我们的结果表明，在所有主要平台上的购物车中普遍发生在线购物车放弃。忘记和购物车页面渲染可能是导致购物车放弃行为的原因。在目标任务的情况下，升序对放弃行为有显着影响，选择超载介导了这种影响。我们使用探索性研究和两个实验室实验来揭示上述中介机制。我们的结果表明，在所有主要平台上的购物车中普遍发生在线购物车放弃。忘记和购物车页面渲染可能是导致购物车放弃行为的原因。在目标任务的情况下，升序对放弃行为有显着影响，选择超载介导了这种影响。