Language plays an important role in the dissemination of critical health information across human societies Taking a cue from the sociolinguistic nuances of the role of language in society, this study probes the India-Bharat divide in the COVID-19 scenario as a potential hurdle to the sense making practices necessary for successful health communication By delving into the dichotomous linguistic relationship between India and Bharat, this study contends that in order for this sociolinguistic dichotomy to be resolved and health communication to be effective, it is important that all concerned must be in control of the same code The study raises questions ranging from challenges for health communication with respect to the linguistically diverse population in the country, access to reliable health information, to the problem of incomprehensibility as a barrier to the availability of proper health information Through qualitative content analysis of the COVID-19 health information terminology mediated through popular Hindi news channels during the first phase of lockdown in India and the corresponding outcome reports across digital platforms, the study analyses the India-Bharat divide and suggests sociolinguistic strategies that can tacitly turn the structural pluralism into an organic pluralism making heath communication in India smooth and discernible © AesthetixMS 2020 This Open Access article is published under a Creative Commons Attribution NonCommercial 4 0 International License (http://creativecommons org/licenses/by-nc/4 0/), which permits noncommercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited For citation use the DOI For commercial re-use, please contact editor@rupkatha com

中文翻译：

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重新思考与 COVID-19 相关的印度-巴拉特分歧：对健康传播社会语言学的影响

语言在跨人类社会传播关键健康信息方面发挥着重要作用本研究从语言在社会中作用的社会语言学细微差别中汲取灵感，探讨了 COVID-19 情景中的印度 - 巴拉特分歧，作为实现这一目标的潜在障碍成功的健康传播所必需的有意义的实践通过深入研究印度和巴拉特之间的二分语言关系，本研究认为，为了解决这种社会语言二分法并使健康传播有效，所有相关人员都必须处于控制之中。该研究提出了一系列问题，包括针对该国语言多样化人口的健康交流挑战、获得可靠的健康信息、将难以理解的问题视为获取适当健康信息的障碍 通过在印度封锁的第一阶段通过流行的印地语新闻频道对 COVID-19 健康信息术语进行定性内容分析，以及跨数字平台的相应结果报告，该研究分析了印度与巴拉特的分歧，并提出了社会语言学策略，这些策略可以将结构多元主义默认为有机多元主义，使印度的健康交流变得顺畅和清晰 © AesthetixMS 2020 这篇开放获取文章是在知识共享署名非商业性 4 0 国际许可下发表(http://creativecommons org/licenses/by-nc/4 0/)，它允许在任何媒体中进行非商业性的重复使用、分发和复制，如果原始作品被正确引用 引用使用 DOI 商业重用，请联系 editor@rupkatha com