Quantum measurement theory is applied to quantum-like modeling of coherent generation of perceptions and emotions and generally for emotional coloring of conscious experiences. In quantum theory, a system should be separated from an observer. The brain performs self-measurements. To model them, we split the brain into two subsystems, unconsciousness and consciousness. They correspond to a system and an observer. The states of perceptions and emotions are described through the tensor product decomposition of the unconscious state space; similarly, there are two classes of observables, for conscious experiencing of perceptions and emotions, respectively. Emotional coloring is coupled to quantum contextuality: emotional observables determine contexts. Such contextualization reduces degeneration of unconscious states. The quantum-like approach should be distinguished from consideration of the genuine quantum physical processes in the brain (cf. Penrose and Hameroff). In our approach the brain is a macroscopic system which information processing can be described by the formalism of quantum theory. The paper is concluded with experimental test of contextual emotional coloring of conscious experiences based on Bell type inequalities which are treated in the contextual framework.

量子测量理论应用于感知和情感相干生成的类量子建模，通常用于意识体验的情感着色。在量子理论中，系统应该与观察者分离。大脑进行自我测量。为了对它们进行建模，我们将大脑分成两个子系统，无意识和意识。它们对应于一个系统和一个观察者。通过无意识状态空间的张量积分解来描述感知和情绪的状态；同样，有两类可观察物，分别用于有意识地体验知觉和情绪。情感着色与量子上下文相关：情感可观察确定上下文。这种情境化减少了无意识状态的退化。应将类量子方法与考虑大脑中真正的量子物理过程区分开来（参见 Penrose 和 Hameroff）。在我们的方法中，大脑是一个宏观系统，其信息处理可以用量子理论的形式来描述。本文最后通过在上下文框架中处理的基于贝尔型不等式的意识体验的上下文情绪着色的实验测试得出结论。