ABSTRACT

In recent years, the gap between theory and practice in business administration has been turning into an uncomfortable chasm. However, few studies empirically explore the construction of bridges between theory and practice. ‘Jabuticaba’ is a typical Brazilian fruit. The term is often used to denigrate government-set standards and rules that exist only in the country. Since professional master’s programmes are encouraged by regulation, it is worth discussing whether this type of programme is another exotic Brazilian product or a model that merits learning by other countries to bridge the theory and practice gap. This article explores the creation and development of a professional master’s programme in a large business school in Brazil. It contributes to the literature on the theory and practice gap by showing that a professional master’s programme, with appropriate institutional support, can be a viable model to narrow the theory and practice gap.

摘要

近年来，工商管理的理论与实践之间的差距已经变成了一个令人不安的鸿沟。然而，很少有研究经验性地探索理论与实践之间的桥梁建设。'Jabuticaba'是一种典型的巴西水果。该术语通常用于诋毁仅存在于该国的政府制定的标准和规则。由于法规鼓励专业硕士课程，因此值得讨论这种类型的课程是否是另一种异国情调的巴西产品，还是值得其他国家学习以弥合理论和实践差距的模式。本文探讨了巴西一所大型商学院专业硕士课程的创建和发展。它通过显示专业硕士课程，为有关理论和实践差距的文献做出贡献，