Addressing hazardous levels of air pollution in densely populated cities in emerging countries requires concerted efforts to reduce fossil fuel use in the transport sector, such as through greater use of electric motorcycles. However, their adoption has been limited due to several market failures and behavioral anomalies. In this study, we collect novel data on more than 2,000 potential motorcycle buyers in Kathmandu, Nepal. Using randomization, we evaluate the effects of informational nudges on their stated choice to buy an electric motorcycle. We find evidence to suggest that our interventions play a role in determining the stated preference of respondents. Furthermore, results also hint at the importance of gender, health status and education in determining the effectiveness of these nudges. Implications of this study relate to policy choice in cities in developing countries, where fuel-inefficient vehicles are used widely, and the negative externalities due to air pollution are stark.

解决新兴国家人口稠密城市中危险程度的空气污染问题，需要齐心协力减少运输部门对化石燃料的使用，例如通过更多地使用电动摩托车。然而，由于一些市场失灵和行为异常，它们的采用受到了限制。在这项研究中，我们收集了尼泊尔加德满都 2,000 多名潜在摩托车买家的新数据。使用随机化，我们评估了信息推动对他们选择购买电动摩托车的影响。我们发现证据表明我们的干预在确定受访者陈述的偏好方面发挥了作用。此外，结果还暗示了性别、健康状况和教育在决定这些助推的有效性方面的重要性。