Abstract

Private landowner participation in management initiatives can be encouraged by interventions, which must resonate with the underlying subjective motivations of the landowners. In this study, we use the Theory of Planned Behavior to gauge the relative influences of (1) attitudes; (2) subjective norms; and (3) perceived behavioral control on landowner intentions to harvest trees threatened by invasive insects. We use a survey (n = 696) to estimate the effects of these latent factors among family forest owners in New England. Our results suggest that, overall, normative pressures are the dominant influence on landowners’ harvest intentions. However, for certain subgroups, such as those with especially high levels of knowledge and experience with forest insects, or those with forestry experience, attitudes are dominant. Perceived behavioral control was not revealed to be dominant among any of our subgroups. These findings can be used to inform landowner interventions that are differentiated by landowner type.

摘要

干预措施可以鼓励私人土地所有者参与管理举措，这必须与土地所有者的潜在主观动机产生共鸣。在本研究中，我们使用计划行为理论来衡量（1）态度的相对影响；(2)主观规范；(3) 对土地所有者采伐受入侵昆虫威胁的树木的意图的感知行为控制。我们使用一项调查（n = 696) 来估计这些潜在因素对新英格兰家庭森林所有者的影响。我们的结果表明，总体而言，规范压力是对土地所有者收获意图的主要影响。然而，对于某些子群体，例如那些对森林昆虫具有特别高水平的知识和经验的人，或有林业经验的人，态度占主导地位。没有发现感知行为控制在我们的任何亚组中占主导地位。这些发现可用于为根据土地所有者类型进行区分的土地所有者干预提供信息。