Platform organizations connect suppliers with customers. A key success factor for these organizations is the maintenance of a stable base of loyal suppliers. Interpersonal relationships (i.e., friendships) seem to be an ideal measure of suppliers’ loyalty, as the literature generally indicates that friendships within organizations decrease turnover intention. However, platforms are not fully comparable to traditional organizations, and the correlation between friendships and suppliers’ turnover intention is more complicated for platforms. To demonstrate that, this study analyzed a unique dataset from the music industry. The sample included 101 techno DJs (i.e., service suppliers) from 61 booking agencies (i.e., service platforms). The findings show that service suppliers’ turnover intention is considerably lower when they maintain friendships with the platform’s employees. However, friendships with other suppliers who use the same platform do not affect turnover intention. Managers of service platforms could use the results and suggestions of this paper to adapt their management practices to better suit their service suppliers.

平台组织将供应商与客户联系起来。这些组织的一个关键成功因素是维护忠实供应商的稳定基础。人际关系（即友谊）似乎是供应商忠诚度的理想衡量标准，因为文献通常表明组织内的友谊会降低离职倾向。然而，平台与传统组织并不完全可比，平台之间的友谊与供应商离职意向之间的关联更为复杂。为了证明这一点，本研究分析了一个来自音乐行业的独特数据集。样本包括来自 61 家预订机构（即服务平台）的 101 名 techno DJ（即服务供应商）。研究结果表明，当服务供应商与平台员工保持友谊时，他们的离职意愿要低得多。但是，与使用同一平台的其他供应商的友谊不会影响成交意向。服务平台的管理者可以利用本文的结果和建议来调整他们的管理实践，以更好地适应他们的服务供应商。