To what extent is a diverse news media environment good for activists who seek attention for their cause? Scholars agree that activist groups depend on the media to reach policymakers and bystanders. Yet prior scholars have overlooked how factors that contribute to media environment diversity—including journalistic norms, market structures, outlets’ partisanship, and audiences’ news consumption habits—can have contradictory implications for activist groups. Disaggregating questions of gaining publicity from questions of the message and reach of coverage, this article shows that while pluralistic media environments are more accessible to activists, more homogeneous media environments help groups that manage to break into the mainstream news reach wider audiences with more coherent narratives. These findings challenge common assumptions about the news media in Japan and Korea. A paired comparison of hepatitis C-related activism in both countries demonstrates how the forces democratizing access to the media are paradoxically reducing the persuasive potential of publicity.

中文翻译：

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访问悖论：日本和韩国的媒体环境多样性和活动团体的覆盖面

多元化的新闻媒体环境在多大程度上有利于为自己的事业寻求关注的活动家？学者们一致认为，激进组织依靠媒体来接触政策制定者和旁观者。然而，先前的学者忽略了促成媒​​体环境多样性的因素——包括新闻规范、市场结构、媒体的党派偏见和观众的新闻消费习惯——如何对激进团体产生矛盾的影响。本文将获得宣传的问题与信息和覆盖范围的问题分开，表明虽然多元化的媒体环境更容易为活动家所接受，但更同质的媒体环境有助于设法闯入主流新闻的群体以更连贯的叙述接触更广泛的受众. 这些发现挑战了关于日本和韩国新闻媒体的普遍假设。对两国丙型肝炎相关激进主义的配对比较表明，使媒体获取民主化的力量如何自相矛盾地降低了宣传的说服力潜力。