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Connecting strategic orientation, innovation strategy, and corporate sustainability: A model for sustainable development through stakeholder engagement
Business Strategy and the Environment ( IF 12.5 ) Pub Date : 2021-07-01 , DOI: 10.1002/bse.2857
Johannes W. F. C. Lieshout 1 , Andre H. J. Nijhof 1 , Gijs J. W. Naarding 1, 2 , Robert J. Blomme 1, 3
Affiliation  

This paper aims to enhance our understanding of the relationship between organizations' strategic orientation (i.e., instrumental, equidistant, and stewardship) and their innovational strategy (i.e., organizational ambidexterity and open innovation), and this relationship's influence on their sustainability performance. We expected organizations' strategic orientation to influence their innovational strategy and exhibit better corporate sustainability. We focused on 12 different multinational organizations in the Eurozone and found that inbound open innovation acts as a driver for corporate sustainability while simultaneously positively enabling organizations to pursue both financial and social initiatives. After suggesting open innovation as a new corporate sustainability antecedent, we only found empirical evidence of inbound open innovation. However, we would suggest that if organizations incorporated outbound open innovation in their strategy, they could likely improve their corporate sustainability. Also, we found that achieving an equidistant or stewardship orientation paves the way for sustainability to become an integral part of an organization's innovational culture and actualizes the organization's strategic behavior. Our findings further contribute to a deeper understanding of organizations' characteristics as their sustainability commitment grows and as they move from an instrumental to a stewardship orientation and implement an open innovational strategy.

中文翻译:

连接战略导向、创新战略和企业可持续发展:通过利益相关者参与实现可持续发展的模式

本文旨在加深我们对组织战略取向(即工具性、等距性和管理性)与其创新战略(即组织双元性和开放式创新)之间关系的理解,以及这种关系对其可持续性绩效的影响。我们预计组织的战略方向会影响他们的创新战略,并表现出更好的企业可持续性。我们关注欧元区 12 家不同的跨国组织,发现入境开放式创新是企业可持续发展的驱动力,同时积极推动组织追求财务和社会举措。在建议将开放式创新作为新的企业可持续发展前提之后,我们只找到了入站开放创新的经验证据。但是,我们建议,如果组织将对外开放式创新纳入其战略,则可能会提高其企业的可持续性。此外,我们发现实现等距或管理导向为可持续性成为组织创新文化的一个组成部分铺平了道路,并实现了组织的战略行为。我们的研究结果进一步有助于更深入地了解组织的特征,因为它们的可持续发展承诺不断增长,并且随着它们从工具导向转向管理导向并实施开放式创新战略。他们可能会提高企业的可持续性。此外,我们发现实现等距或管理导向为可持续性成为组织创新文化的一个组成部分铺平了道路,并实现了组织的战略行为。我们的研究结果进一步有助于更深入地了解组织的特征,因为它们的可持续发展承诺不断增长,并且随着它们从工具导向转向管理导向并实施开放式创新战略。他们可能会提高企业的可持续性。此外,我们发现实现等距或管理导向为可持续性成为组织创新文化的一个组成部分铺平了道路,并实现了组织的战略行为。我们的研究结果进一步有助于更深入地了解组织的特征,因为它们的可持续发展承诺不断增长,并且随着它们从工具导向转向管理导向并实施开放式创新战略。
更新日期:2021-07-01
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