The last decade has seen the emergence of a multidisciplinary field, investigating the social effects of adopting locative media. Locative media is an umbrella term for ‘various location apps on iPhones and smartphones that use and rely on the registering of geolocation’ (p. 7). The field attracts numerous researchers from disciplines such as sociology, communication, or business studies. From the beginning, two approaches dominated the field. On the one hand, the representatives of an interactionist approach investigate how end-users of locative media interact with people and places in new ways, analyzing the cultures of use that form from these interaction patterns. On the other hand, there is a political economic approach whose representatives are interested in locative media as an industry and a business model. They focus on the corporate and state actors, driving the development of this industry, analyzing the power relations and societal conflicts that result from the formation of geolocation apps and respective data markets. Rowan Wilken, the author of the monograph at hand, has played on both sides of the field, contributing to the approach of interactionists and political economists. The book represents his attempt to link the two approaches. Guided by the holistic approach of cultural economies, Wilken aims ‘to view locative media in all its industrial, end-user, and regulatory complexity’ (p. 14). For this purpose, he has drawn on manifold sources, ranging from critical engagement with trade press to in-depth user interviews. The result is a ‘kaleidoscope’ (p. 215) of chapters that shed light on different aspects of locative media, with each chapter worth reading either on its own or as part of a ‘composite portrait of locative media in its cultural economic complexity’ (p. 216). The chapters of the book are loosely held together by the theoretical assumption that the social activities of producers as well as end-users of locative media are interconnected in processes of exchange, conceptualized by Wilken as an ‘ecology of communication’ (p. 122). 957942 ISS0010.1177/0268580920957942International Sociology ReviewsReviews: Media research-article2020

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Rowan Wilken，本地媒体的文化经济

在过去的十年里，出现了一个多学科领域，研究采用定位媒体的社会影响。定位媒体是“iPhone 和智能手机上使用并依赖于地理定位注册的各种定位应用程序”的总称（第 7 页）。该领域吸引了来自社会学、传播学或商业研究等学科的众多研究人员。从一开始，两种方法就主导了该领域。一方面，互动主义方法的代表调查了定位媒体的最终用户如何以新的方式与人和地点互动，分析从这些互动模式中形成的使用文化。另一方面，有一种政治经济学方法，其代表对作为行业和商业模式的本地媒体感兴趣。他们关注企业和国家行为者，推动该行业的发展，分析因地理定位应用程序和各自数据市场的形成而导致的权力关系和社会冲突。手头专着的作者罗文·威尔肯 (Rowan Wilken) 在该领域的双方都发挥了作用，为互动主义者和政治经济学家的方法做出了贡献。这本书代表了他将这两种方法联系起来的尝试。在文化经济的整体方法的指导下，Wilken 的目标是“从所有工业、最终用户和监管复杂性的角度看待本地媒体”（第 14 页）。为此，他利用了多种来源，从与贸易媒体的批判性接触到深入的用户访谈。结果是一个“万花筒”（第 215 页）章节，阐明了定位媒体的不同方面，每一章都值得单独阅读，或者作为“文化经济复杂性中的本地媒体综合画像”的一部分（第 216 页）。本书的各章根据理论假设松散地结合在一起，即本地媒体的生产者和最终用户的社会活动在交换过程中相互关联，威尔肯将其概念化为“传播生态学”（第 122 页） . 957942 ISS0010.1177/0268580920957942International Sociology ReviewsReviews: Media research-article2020 本书的各章根据理论假设松散地结合在一起，即本地媒体的生产者和最终用户的社会活动在交换过程中相互关联，威尔肯将其概念化为“传播生态学”（第 122 页） . 957942 ISS0010.1177/0268580920957942International Sociology ReviewsReviews: Media research-article2020 本书的各章根据理论假设松散地结合在一起，即本地媒体的生产者和最终用户的社会活动在交换过程中相互关联，威尔肯将其概念化为“传播生态学”（第 122 页） . 957942 ISS0010.1177/0268580920957942International Sociology ReviewsReviews: Media research-article2020