In recent decades, the concepts of corporate social responsibility (CSR) and social media have gained immense importance among businesses and their stakeholders. These concepts have gained popularity and acceptance among both large and small businesses of most industries. However, the existing CSR literature showed that most studies concentrated on large businesses, leaving the domain of small businesses under-explored. The literature review revealed that only a few researchers had investigated the influence of social media on stakeholder engagement and the CSR of small businesses. This research aimed to explore the impacts of social media on the CSR of small businesses and used a concurrent mixed-method research design, employing survey questionnaires from 82 participants and semi-structured interviews with eight participants. The study conducted among the owners and managers of small businesses in a local government district in New Zealand discovered that many of them considered social media beneficial to engage with stakeholders and understand CSR trends. It also found that social media encouraged businesses to understand their vision, values and implement policies that are environmentally friendly and beneficial to the employees.

中文翻译：

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社交媒体对利益相关者参与和小企业企业社会责任的影响

近几十年来，企业社会责任 (CSR) 和社交媒体的概念在企业及其利益相关者中变得越来越重要。这些概念在大多数行业的大小企业中都得到了普及和接受。然而，现有的 CSR 文献表明，大多数研究都集中在大企业上，而对小企业领域的探索不足。文献综述显示，只有少数研究人员调查了社交媒体对利益相关者参与和小企业 CSR 的影响。本研究旨在探讨社交媒体对小企业 CSR 的影响，并使用了并行混合方法研究设计，采用了 82 名参与者的调查问卷和 8 名参与者的半结构化访谈。在新西兰地方政府辖区的小企业所有者和经理中进行的这项研究发现，他们中的许多人认为社交媒体有利于与利益相关者互动并了解企业社会责任趋势。它还发现社交媒体鼓励企业了解他们的愿景、价值观并实施对环境友好且对员工有利的政策。