As personal motivational values have been shown to associate with personality traits, we explore whether they also predict social comparison orientation (SCO), the proclivity to compare with other people in order to inform self-evaluation judgements. Participants completed the Portrait Values Questionnaire (Schwartz et al., 2001) to measure personal values and INCOM (Gibbons & Buunk, 1999) to assess SCO. Bayesian analyses revealed that the personal values of achievement and conformity strongly predicted SCO. The association between SCO and three other personal values—power, universalism, and benevolence—were mediated by achievement. The findings suggest that the tendency to compare to others is determined by very two different motivational values, gaining personal success through demonstrating competence according to social standards and exercising behaviours and attitudes that adhere to social norms.

由于个人动机价值观已被证明与人格特质相关联，我们探讨了它们是否也预测了社会比较取向 (SCO)，即与他人进行比较以告知自我评估判断的倾向。参与者完成了人像价值观问卷（Schwartz 等人，2001 年）来衡量个人价值观，并完成了 INCOM（Gibbons & Buunk，1999 年）来评估 SCO。贝叶斯分析表明，成就和从众的个人价值观强烈预测了 SCO。上合组织与其他三种个人价值观——权力、普世主义和仁慈——之间的关联是通过成就来调节的。研究结果表明，与他人比较的倾向是由两种不同的动机价值观决定的，