ABSTRACT

This essay reviews the ontological status of digital material in industrial operations and conditions it provides for innovation. It recognises the semiotic quality of digital material and the critical role of von Neumann architecture as to show that digital innovation advances through a three pronged, largely orthogonal process of embedding- a process of interlacing elements of one innovation domain to that of another. Three types of embedding define digital innovation: operational embedding (code-computer), virtual embedding (real-world phenomena-code) and contextual embedding (performing code-social setting). Each constitutes a ‘leverage point’ for further expanding digital innovation and they interact dynamically while industrial innovation is defined by a static virtual and contextual embedding. The processes that underlie innovation in the two regimes follow differential logics. In industrial regime (1) discover-synthesise and (2) manufacture-distribute activities combine to form the leverage points for innovation. In digital regime 1) discover product or behaviour (ideation); 2) abstract to digital material (virtualise); 3) Implement and replicate digital material (variations in operational/contextual embedding); and 4) Deliver product and/or behaviour (perform digital material) activities form the leverage points for innovation enabling wider, open, and faster innovation with a distinct value logic.

摘要

本文回顾了数字材料在工业运营中的本体状态及其为创新提供的条件。它认识到数字材料的符号质量和冯诺依曼架构的关键作用，以表明数字创新通过一个三管齐下的、基本上正交的嵌入过程——一个创新领域的元素与另一个创新领域的元素交织的过程。三种类型的嵌入定义了数字创新：操作嵌入（代码-计算机）、虚拟嵌入（现实世界的现象-代码）和上下文嵌入（执行代码-社交设置）。每一个都构成了进一步扩展数字创新的“杠杆点”，它们动态交互，而工业创新则由静态的虚拟和上下文嵌入定义。两种制度下的创新过程遵循不同的逻辑。在工业体制中，（1）发现-合成和（2）制造-分销活动结合起来形成创新的杠杆点。在数字体制中 1) 发现产品或行为（构思）；2）摘要到数字材料（虚拟化）；3) 实施和复制数字材料（操作/上下文嵌入的变化）；4) 交付产品和/或行为（执行数字材料）活动，形成创新的杠杆点，以独特的价值逻辑实现更广泛、开放和更快的创新。2）摘要到数字材料（虚拟化）；3) 实施和复制数字材料（操作/上下文嵌入的变化）；4) 交付产品和/或行为（执行数字材料）活动，形成创新的杠杆点，以独特的价值逻辑实现更广泛、开放和更快的创新。2）摘要到数字材料（虚拟化）；3) 实施和复制数字材料（操作/上下文嵌入的变化）；4) 交付产品和/或行为（执行数字材料）活动，形成创新的杠杆点，以独特的价值逻辑实现更广泛、开放和更快的创新。