Abstract

This study aims to determine the impact of investment behavior on financial markets during COVID-19 with respect to the UK. This study is quantitative, where the data has been gathered from the primary sources of information, i.e., through a survey questionnaire. The researcher adopted the non-probability convenience sampling through which 337 responses were gathered. The questionnaire was self-administered, which was based on 7 points Likert scale. Concerning the analysis, the SEM technique has been adopted in which CFA and path analysis were carried out to determine the impact of variables. The study’s analysis determined significant moderation of COVID-19 uncertainty over the relationship of risk perception and general risk to tolerance. Similarly, the moderation of COVID-19 uncertainty over the relationship of risk perception and financial risk to tolerance was also determined. Additionally, the profitability rate’s effect was determined by the financial risk tolerance and general risk tolerance. Moreover, the effect of risk perception was also determined over the financial risk to tolerance. Lastly, the effect of satisfaction was determined to be significant over the general risk to tolerance.

摘要

本研究旨在确定 COVID-19 期间投资行为对英国金融市场的影响。这项研究是定量的，其中数据是从主要信息来源收集的，即通过调查问卷。研究人员采用了非概率便利抽样，通过该抽样收集了 337 份回复。问卷采用自填式，采用李克特7分量表。关于分析，采用了SEM技术，其中进行了CFA和路径分析以确定变量的影响。该研究的分析确定了 COVID-19 对风险感知和一般风险与耐受性之间关系的不确定性显着缓和。相似地，还确定了 COVID-19 对风险感知和财务风险与容忍度之间关系的不确定性的缓和。此外，盈利率的影响取决于财务风险承受能力和一般风险承受能力。此外，风险感知的影响还取决于金融风险的承受能力。最后，满意度的影响被确定为比一般风险容忍度显着。