Understanding people's behavior when they are under threat is important to both researchers and practitioners. This study investigates the impact of the severity of collective threats on people's donation intention. Through a series of studies, our findings show that the severity of collective threats positively affects people's donation intention. Specifically, when a collective threat becomes more severe, people under threat tend to pay more attention to and feel empathy for others experiencing the same threat, thus increasing their donation intention. Furthermore, the positive effect of collective threat severity on people's donation intention becomes weaker when the degree of threat relief is high (vs. low). It is also found that when donation recipients are experiencing a different threat from that of donors, the positive effect of collective threat severity disappears. This study enriches our understanding of people's behavior under threat and extends the literature on social identity theory. Additionally, our results provide important managerial implications for charity organizations regarding how to increase people's donation intention by selecting appropriate locations and timings for donation activities.

中文翻译：

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集体威胁的严重程度对人们捐赠意愿的影响

了解人们在受到威胁时的行为对研究人员和从业人员都很重要。本研究调查了集体威胁的严重程度对人们捐赠意愿的影响。通过一系列研究，我们的研究结果表明，集体威胁的严重程度会对人们的捐赠意愿产生积极影响。具体而言，当集体威胁变得更加严重时，受到威胁的人往往会更加关注并同情其他遭受同样威胁的人，从而增加他们的捐赠意愿。此外，当威胁缓解程度高（相对于低）时，集体威胁严重程度对人们捐赠意愿的积极影响变弱。还发现，当受赠者面临与捐赠者不同的威胁时，集体威胁严重性的积极影响消失了。这项研究丰富了我们对人们在威胁下的行为的理解，并扩展了社会认同理论的文献。此外，我们的研究结果为慈善组织如何通过选择适当的地点和时间进行捐赠活动来提高人们的捐赠意愿提供了重要的管理意义。