This paper analyses the relationships between corporate social responsible employees, corporate social responsible suppliers and customer value co-creation behaviour in banking industry. More in detail it aims to investigate the mediating effect of relationship marketing orientation between corporate social responsibility (CSR) activities and customer value co-creation behaviour. Data collected from 383 banking customers are analysed through smart partial least square (PLS). The results highlight that corporate social responsible employees and suppliers have a positive impact on customer value co-creation behaviour. Moreover, relationship marketing orientation has a mediating role between CSR activities and customer value co-creation behaviour.

中文翻译：

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企业社会责任活动对利益相关者价值共创行为的影响

本文分析了银行业企业社会责任员工、企业社会责任供应商与客户价值共创行为之间的关系。更详细地，它旨在调查关系营销导向在企业社会责任（CSR）活动与客户价值共创行为之间的中介作用。通过智能偏最小二乘 (PLS) 分析从 383 位银行客户收集的数据。结果强调，企业社会责任员工和供应商对客户价值共创行为有积极影响。此外，关系营销导向在企业社会责任活动和客户价值共创行为之间具有中介作用。