Purpose

This study investigates factors that motivate social media users to retransmit rumors. We focus on everyday rumors rather than catastrophic rumors and develop a model of everyday rumor retransmission based on the uses and gratification theory, the rumor retransmission model, and the basic law of rumor.

Design/methodology/approach

An Internet survey is conducted to collect data and test the proposed model. This study’s hypotheses are tested through partial least squares regression analysis.

Findings

The results show that socializing, information seeking and status seeking increase the intention to retransmit rumors. Perceived rumor credibility has a moderating effect on the impacts of socializing and status seeking on retransmission intention.

Originality/value

Our research model provides a theoretical foundation for future studies that want to explore motivations or values that determine rumor-sharing intention on social media. The findings can help government agencies and businesses to manage rumor retransmission on social media.

中文翻译：

---

检查日常谣言转发的前因

目的

本研究调查了促使社交媒体用户转发谣言的因素。我们关注日常谣言而不是灾难性谣言，并基于使用和满足理论、谣言转发模型和谣言的基本规律开发了日常谣言转发模型。

设计/方法/方法

进行互联网调查以收集数据并测试建议的模型。本研究的假设通过偏最小二乘回归分析进行检验。

发现

结果表明，社交、信息寻求和地位寻求增加了转发谣言的意愿。感知谣言可信度对社交和地位寻求对转播意愿的影响具有调节作用。

原创性/价值

我们的研究模型为未来的研究提供了理论基础，这些研究想要探索决定社交媒体上谣言分享意图的动机或价值观。研究结果可以帮助政府机构和企业管理社交媒体上的谣言转发。