The EU envisions itself as a global leader in sustainable fisheries governance. This paper explores how two key policies seek to implement these aspirations internationally – the Illegal, Unregulated, and Unreported (IUU) regulation and the Sustainable Fishing Partnership Agreements (SFPAs). We draw on case studies in Thailand and Senegal to examine the specific mechanisms through which the EU influences fisheries governance beyond its territory, respectively through the IUU regulation and SFPAs. Drawing on normative power literature, we argue that the EU utilises network and market modes of governance to translate normative environmental values into third country regulations as part of dialogue and negotiation processes. In particular, we expand on the functioning of the network mode of governance by looking at how the EU has used socialisation and partnership approaches to promote certain values during its dialogues with both countries. In Thailand, the EU helped promote fisheries reform through its IUU yellow card mechanism, but its influence has at times been criticised as too directive. Meanwhile, the latest iteration of the EU’s bilateral fishing relations with Senegal under the new SFPA scheme shows promising improvement compared to previous versions, but remains complicated by the two countries’ relative power imbalance. Overall, our paper seeks to enrich the engagement of fisheries governance literature with questions of EU relations with third countries. Our two case studies demonstrate how exploring the functioning of normative aspects is significant particularly because the advancement of sustainability in global fisheries depends on concrete, historically complex, and multilaterally constructed power relations.

欧盟将自己视为可持续渔业治理的全球领导者。本文探讨了两项关键政策如何寻求在国际上实现这些愿望——非法、不受监管和不报告 (IUU) 监管和可持续渔业伙伴关系协议 (SFPA)。我们利用泰国和塞内加尔的案例研究来研究欧盟分别通过 IUU 法规和 SFPA 影响其领土以外渔业治理的具体机制。借鉴规范性权力文献，我们认为欧盟利用网络和市场治理模式将规范性环境价值转化为第三国法规，作为对话和谈判过程的一部分。特别是，我们通过研究欧盟在与两国对话期间如何使用社会化和伙伴关系方法来促进某些价值观，从而扩展网络治理模式的功能。在泰国，欧盟通过其 IUU 黄牌机制帮助推动了渔业改革，但其影响有时被批评为过于直接。与此同时，根据新的 SFPA 计划，欧盟与塞内加尔的双边渔业关系的最新版本与之前的版本相比显示出有希望的改善，但由于两国的相对权力不平衡而变得复杂。总体而言，我们的论文旨在丰富渔业治理文献对欧盟与第三国关系问题的参与。