Many studies have been conducted on the phenomenon of color preference, with the aim of identifying the key color preferences. Most of the previous studies have been placing blue in the most preferred position and green-yellow in the least preferred position. This study was conducted online and aims to showcase new color preference trends in the digital age. The colors selected for this study were based on the colors most frequently mentioned in previous color studies. Here, we show an evaluation using 14 Pantone colors as stimuli on the sample of (N = 146) participants based on pairwise adjectives (attractive-unattractive). Principal component analysis and other multivariate statistics were used to examine participants' color attractiveness. In addition, gender and age were examined to determine if they had an impact on color attractiveness ratings. Results show that participants tend to prefer distinctive colors (black, pink, yellow), but there are slight differences in preferences that could be related to the influence of gender and age.

中文翻译：

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探索色彩吸引力及其与时尚的相关性

已经对颜色偏好现象进行了许多研究，目的是确定关键的颜色偏好。以前的大多数研究都将蓝色放在最喜欢的位置，将绿黄色放在最不喜欢的位置。这项研究是在线进行的，旨在展示数字时代新的色彩偏好趋势。本研究选择的颜色基于之前颜色研究中最常提到的颜色。在这里，我们展示了使用 14 种 Pantone 颜色作为基于成对形容词（吸引力 - 不吸引人）的（N = 146）参与者样本的评估。主成分分析和其他多变量统计用于检查参与者的颜色吸引力。此外，检查性别和年龄以确定它们是否对颜色吸引力评级产生影响。结果表明，参与者往往更喜欢独特的颜色（黑色、粉红色、黄色），但在偏好方面存在细微差异，这可能与性别和年龄的影响有关。