Few studies have analyzed compulsive buying behavior in relation to a specific product. Smartphones are hugely popular products today, especially among young people. These two aspects have motivated this research into the compulsive buying behavior of Smartphones by university students.

To study this behavior, the main features that differentiate compulsive buyers from those that are not are analyzed, and their risk profiles are obtained through a discrete choice model.

Sociodemographic features that define buyers with the greatest propensity to compulsiveness are younger age, longer time spent daily using social networks, higher spending on the acquisition of Smartphones and having owned a greater number of these devices. These buyers also show shopping addiction and greater feelings of guilt after the purchase as well as more positive and negative affective states when purchasing Smartphones.

This analysis not only determines the characteristics that define young individuals with a tendency toward compulsiveness in Smartphone purchases, but also contributes to quantifying the probability of having this tendency.

很少有研究分析与特定产品相关的强迫性购买行为。智能手机是当今非常受欢迎的产品，尤其是在年轻人中。这两个方面促使我们对大学生智能手机的强迫性购买行为进行研究。

为了研究这种行为，需要分析区分强迫性购买者和非强迫性购买者的主要特征，并通过离散选择模型获得他们的风险状况。

定义具有最大强迫倾向的购买者的社会人口特征包括年龄较小、每天使用社交网络的时间较长、购买智能手机的支出较高以及拥有更多数量的此类设备。这些买家还表现出购物成瘾和购买后更大的负罪感，以及在购买智能手机时更积极和消极的情感状态。

这项分析不仅确定了年轻人有智能手机购买强迫倾向的特征，而且有助于量化出现这种倾向的可能性。