Purpose

The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain.

Design/methodology/approach

The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature.

Findings

The study analyses the literature on VCC and provides a clear distinction between VCC and its closely related constructs in the literature. The study also draws significant insights from the VCC literature based on some specific parameters. Some frequently used theoretical perspectives have been discussed in the study, thus pointing towards a few alternative theories that can be used for future research. Finally, specific trends emerging from the literature have been discussed that provide a comprehensive understanding of the research inclinations of this concept, along with future scopes of research in the VCC domain.

Research limitations/implications

The papers were selected for this study based on some delimiting criteria. Thus, the findings cannot be generalised for the entire research on VCC.

Originality/value

This paper fulfils the need for a systematic review of the extant literature on VCC. The study synthesises literature and bibliography on VCC from 2004 to 2019 to benefit both academics and practitioners and gives some directions to advance this domain of literature.

中文翻译：

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价值共创：文献回顾和未来研究议程

目的

本文的目的是对现有的价值共创 (VCC) 文献进行系统回顾，并为该领域的研究提供富有洞察力的未来方向。

设计/方法/方法

通过收集基于某些特定界定标准的相关研究论文，对现有的关于 VCC 的文献进行了审查。共分析了 110 篇研究论文，以获得对 VCC 文献的有用见解。

发现

该研究分析了有关 VCC 的文献，并明确区分了 VCC 及其在文献中密切相关的结构。该研究还根据一些特定参数从 VCC 文献中汲取了重要的见解。研究中讨论了一些常用的理论观点，从而指出了一些可用于未来研究的替代理论。最后，讨论了文献中出现的具体趋势，以全面了解这一概念的研究倾向，以及 VCC 领域的未来研究范围。

研究限制/影响

这些论文是根据一些划界标准选择用于本研究的。因此，这些发现不能推广到对 VCC 的整个研究。

原创性/价值

本文满足了对现有 VCC 文献进行系统回顾的需要。该研究综合了 2004 年至 2019 年关于 VCC 的文献和参考书目，以使学者和从业者都受益，并为推进这一文学领域提供了一些方向。