COVID-19 is forcing alterations to administrative communication. Higher education institutions transitioning online during the pandemic offers a fertile ground to analyze what happens to organizational communication within administration when the mode is primarily remote. Using a content analysis of emails and participant interviews, this work finds that while administrators intend to communicate empathy, messages fall short of fostering connection with faculty due to failing to cultivate buyin through quality feedback channels. The takeaways of this study of remote communication is that despite its mode, communication must be two way, and the authenticity of organizational communication becomes more important under pressure-filled circumstances.

COVID-19 正在强制改变行政沟通。在大流行期间在线过渡的高等教育机构提供了一个肥沃的土壤，可以分析当模式主要是远程时行政内部的组织沟通会发生什么。通过对电子邮件和参与者访谈的内容分析，这项工作发现，虽然管理人员打算传达同理心，但由于未能通过质量反馈渠道培养购买力，因此信息无法促进与教师的联系。这项远程沟通研究的结论是，尽管采用了远程沟通的模式，但沟通必须是双向的，在充满压力的情况下，组织沟通的真实性变得更加重要。