Previous research has shown that visitor satisfaction varies across nationalities, that tourists from some countries are more loyal than others, and that visitor satisfaction enhances destination loyalty. However, the relationships between nationality, satisfaction, and loyalty have not been examined together in the past. In this study, we fill this research gap by examining the mediating effect of visitor satisfaction on the relationship between nationality and destination loyalty. For this purpose, we use a joint modeling regression approach. Statistical testing favors this estimation strategy, and the results uncover substantial direct effects of nationality on loyalty. Satisfaction-mediated, or indirect, impacts are not visible in most of the cases (with the exception of Danish travelers). The study offers some practical managerial implications.

先前的研究表明，游客满意度因国家而异，一些国家的游客比其他国家的游客更忠诚，游客满意度提高了目的地的忠诚度。然而，国籍、满意度和忠诚度之间的关系过去并没有被一起研究。在这项研究中，我们通过检查游客满意度对国籍和目的地忠诚度之间关系的中介作用来填补这一研究空白。为此，我们使用联合建模回归方法。统计测试有利于这种估计策略，结果揭示了国籍对忠诚度的重大直接影响。在大多数情况下，满意度介导的或间接的影响是不可见的（丹麦旅行者除外）。