Combined with current trends in e-commerce, demand for urban logistic services are putting significant pressure on the environment. While some European examples show that collection-and-delivery points (CDPs) offer a sustainable solution, this is not always the case. This paper explores the mechanisms that support CDPs as sustainable urban logistics innovations while providing viable market offerings. To do so, it analyses a failure case using multiple data sources, such as a consumer survey, interviews and secondary data. Using diffusion of innovations (DoI) theory, the study explains how CDP failed in a developing market setting. Sustainable logistics innovations fail due to both supply chain-related and market-related factors. Significant factors on the supply chain side include network structures, IT integration and diverse value propositions while the market side includes consumer market characteristics, regulations, security issues and convenience of existing alternatives. Important factors for success include looking for horizontal collaboration opportunities, building strong network partnerships with customers and distribution channel actors. CDPs should be positioned as sustainable solutions and complemented with other urban logistics services to diversify the value proposition.

结合当前的电子商务趋势，对城市物流服务的需求给环境带来了巨大压力。虽然一些欧洲的例子表明收货和交货点 (CDP) 提供了一种可持续的解决方案，但情况并非总是如此。本文探讨了支持 CDP 作为可持续城市物流创新同时提供可行的市场产品的机制。为此，它使用多个数据源分析失败案例，例如消费者调查、访谈和二手数据。该研究使用创新扩散 (DoI) 理论解释了 CDP 如何在发展中的市场环境中失败。由于供应链相关和市场相关因素，可持续物流创新失败。供应链方面的重要因素包括网络结构、IT 集成和多样化的价值主张，而市场方面则包括消费者市场特征、法规、安全问题和现有替代方案的便利性。成功的重要因素包括寻找横向合作机会、与客户和分销渠道参与者建立强大的网络合作伙伴关系。CDP 应定位为可持续解决方案，并与其他城市物流服务相辅相成，以实现价值主张的多样化。