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The industry transformation to dynamic offering
Journal of Revenue and Pricing Management ( IF 1.1 ) Pub Date : 2021-06-25 , DOI: 10.1057/s41272-021-00344-9
Sébastien Touraine

In 2020, the airlines’ mechanism to create and manage offers continues to rely on traditional fares and ancillaries filing with booking class inventory control. Airlines are slowly maturing to move away from these practices by leveraging the IATA New Distribution Capability standard which enables them to be in control of the offer creation and the ONE Order standard which allows the fulfilment of a much wider variety of retail-oriented products. This article explores various methods of product & price determination applied in the airline business. Then, the author shares views observed across the industry. Finally, the document summarizes the industry business drivers which will move Pricing and Revenue Management practices towards a world of offer optimization.



中文翻译:

行业向动态产品的转变

2020 年,航空公司创建和管理报价的机制继续依赖于传统的票价和辅助工具归档以及预订舱位库存控制。航空公司正在慢慢成熟,通过利用 IATA 新分销能力标准(使他们能够控制报价创建)和 ONE Order 标准(允许履行更广泛的零售导向产品)来摆脱这些做法。本文探讨了在航空业务中应用的各种产品和价格确定方法。然后,作者分享了整个行业观察到的观点。最后,该文件总结了行业业务驱动因素,这些驱动因素将推动定价和收入管理实践走向报价优化的世界。

更新日期:2021-06-25
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