The public health impact of psychological science is maximized when it is disseminated clearly and compellingly to audiences who can act on it. Dissemination research can generate knowledge to help achieve this, but dissemination is understudied in the field of implementation science. As a consequence, the designs of dissemination strategies are typically driven by anecdote, not evidence, and are often ineffective. We address this issue by synthesizing key theory and findings from consumer psychology and detailing a novel research approach for "data-driven dissemination." The approach has 3 parts: (a) formative audience research, which characterizes an audience's awareness about, adoption of, and attitudes toward an intervention, as well as preferences for receiving information about it; (b) audience segmentation research, which identifies meaningful subgroups within an audience to inform the tailoring of dissemination strategies; and (c) dissemination effectiveness research, which determines the strategies that are most effective. This approach is then illustrated using the dissemination of the American Psychological Association's (APA, 2017) Clinical Practice Guideline for the Treatment of Posttraumatic Stress Disorder (PTSD) in Adults as a case study. Data are presented from a 2018-2019 survey of licensed APA-member psychologists who treat adults with PTSD (n = 407, response rate = 29.8%). We present survey findings on awareness about, attitudes toward, and adoption of the guideline and find significant differences across these domains between psychologists who do and do not regularly use clinical practice guidelines. We conclude by discussing future directions to advance dissemination research and practice. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

中文翻译：

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以数据驱动的方式传播心理科学的发现。


当心理科学能够清晰且令人信服地传播给能够采取行动的受众时，它对公共健康的影响就会最大化。传播研究可以产生知识来帮助实现这一目标，但传播在实施科学领域的研究还不够。因此，传播策略的设计通常是由轶事而不是证据驱动的，并且往往是无效的。我们通过综合消费者心理学的关键理论和发现并详细介绍“数据驱动传播”的新颖研究方法来解决这个问题。该方法由 3 个部分组成：(a) 形成性受众研究，描述受众对干预措施的认识、采用和态度，以及接收相关信息的偏好； (b) 受众细分研究，确定受众中有意义的子群体，为制定传播策略提供信息； (c) 传播有效性研究，确定最有效的策略。然后以美国心理协会 (APA, 2017) 成人创伤后应激障碍 (PTSD) 治疗临床实践指南的传播作为案例研究来说明这种方法。数据来自 2018-2019 年对治疗成人 PTSD 的有执照的 APA 会员心理学家进行的调查（n = 407，回应率 = 29.8%）。我们提出了关于该指南的认知、态度和采用的调查结果，并发现经常使用和不经常使用临床实践指南的心理学家在这些领域之间存在显着差异。最后，我们讨论了推进传播研究和实践的未来方向。 （PsycInfo 数据库记录 (c) 2020 APA，保留所有权利）。