This paper focuses on policies that are enlightened by behavioural insights (BIs), taking decision-makers’ biases and use of heuristics into account and utilising a people-centric perspective and full acknowledgement of context dependency. Considering both the environmental and pandemic crises, it sketches the goal of resilient food systems and describes the contours of behavioural food policy. Conceptually built on BIs derived from behavioural economics, consumer research and decision science, such an approach systematically uses behavioural policies where appropriate and most cost-effective. BI informed tools (nudges) can be employed as stand-alone instruments (such as defaults) or used to improve the effectiveness of traditional policy tools.

中文翻译：

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通过行为食品政策塑造健康和可持续的食品系统

本文重点关注受行为洞察力 (BI) 启发的政策，考虑决策者的偏见和启发式方法的使用，并利用以人为本的观点和对上下文依赖性的充分认识。考虑到环境危机和大流行危机，它勾勒了弹性食品系统的目标，并描述了行为食品政策的轮廓。这种方法在概念上建立在源自行为经济学、消费者研究和决策科学的 BI 之上，在适当和最具成本效益的情况下系统地使用行为政策。BI 知情工具（助推）可用作独立工具（如默认工具）或用于提高传统政策工具的有效性。