With this research, we aimed to raise elements to enhance the understanding of alcohol consumption among pregnant women in Brazil. Fourteen women identified as alcohol consumers during pregnancy were interviewed. Alcohol consumption during pregnancy seemed to be associated with three groups of interconnected issues: subjective and individual issues (such as expectations, motivations, and women’s difficulty in identifying their own consumption as risky); sociocultural and environmental issues (such as alcohol cultural value, easy access, and influence from relatives, friends, and partners); misinformation, inconsistent opinions publicized through media and lack of technically addressing the subject during prenatal care. Collective and individual health educative actions seem necessary to decrease alcohol consumption among Brazilian women with similar sociocultural characteristics. Media campaigns and explicit information about negative alcohol effects, articulated with individualized actions, such as a systematic approach of this theme during prenatal care, could allow earlier and more appropriate identification and intervention of women at risk.

通过这项研究，我们旨在提高巴西孕妇对酒精消费的了解。14 名在怀孕期间被确定为酒精消费者的妇女接受了采访。怀孕期间饮酒似乎与三组相互关联的问题有关：主观和个人问题（例如期望、动机以及女性难以确定自己的消费有风险）；社会文化和环境问题（例如酒精文化价值、容易获得以及来自亲戚、朋友和合作伙伴的影响）；错误信息、通过媒体宣传的不一致意见以及在产前护理期间缺乏技术性地解决这一问题。集体和个人健康教育行动似乎有必要减少具有相似社会文化特征的巴西妇女的饮酒量。媒体宣传活动和关于酒精负面影响的明确信息，结合个性化行动，例如在产前护理期间对这一主题的系统方法，可以更早、更恰当地识别和干预处于危险中的妇女。