In this article, we use the theoretical framework of affective logic to discuss the underlying cultural psychological aspects of racial signifying practices. We provide an analysis of the controversies around the music video “Vai Malandra,” by Brazilian pop singer Anitta, as a case study. Departing from the theoretical assumption that our primary relationship with the phenomenal world is affective (though culturally mediated), we argue that our personal trajectories and emotional reords provide our experiences with an affective dimension that both precedes and influences any logical assessment of reality and that makes our sense-making processes unique. Thus, we suggest that, in the arena of racial signifying practices, we must always look beyond the person’s ability to critically position themselves racially to consider the affective dimension of the relationship between the personal and the cultural as a fundamental element in the production of racial discourse.

在本文中，我们使用情感逻辑的理论框架来讨论种族意义实践的潜在文化心理方面。作为案例研究，我们分析了围绕巴西流行歌手 Anitta 创作的音乐视频“Vai Malandra”的争议。与我们与现象世界的主要关系是情感的（尽管以文化为中介）的理论假设不同，我们认为我们的个人轨迹和情感记录为我们的体验提供了情感维度，既先于并影响对现实的任何逻辑评估，这使得我们的意义建构过程独一无二。因此，我们建议，在种族意义实践领域，