New research in the behavioural sciences has identified that some individuals consistently strive to make the best choice through extensive information search (maximisers), while others are inclined to select options that are good enough (satisficers). The purpose of this study is to investigate how these decision-making styles impact the entrepreneurial process. It is predicted that maximising entrepreneurs will perform better in their entrepreneurial ventures than satisficing entrepreneurs. In order to achieve improved outcomes, it is expected that maximisers will apply their preference for information search to develop more entrepreneurially oriented and market-oriented businesses. Data gathered from a sample of 172 entrepreneurs in the United States indicate that entrepreneurs who maximise outperformed their satisficing counterparts. This relationship was mediated by both entrepreneurial orientation and market orientation, suggesting that maximising entrepreneurs are more likely than satisficers to adopt innovative and market driven approaches to improve entrepreneurial performance.

行为科学的新研究表明，一些人始终通过广泛的信息搜索（最大化者）努力做出最佳选择，而另一些人则倾向于选择足够好的选项（满足者）。本研究的目的是调查这些决策风格如何影响创业过程。据预测，最大化的企业家在他们的创业项目中将比满足的企业家表现更好。为了取得更好的成果，期望最大化者将利用他们对信息搜索的偏好来发展更多以创业为导向和以市场为导向的业务。从美国 172 名企业家的样本中收集的数据表明，最大限度地发挥作用的企业家的表现优于他们满意的同行。