Based on the data of sociological research, the analysis of the linguistic landscapes of Transcarpathian cities, and quotations from travel guides, this paper illustrates that in Transcarpathia, a significant part of the population—regardless of ethnicity—live their lives not according to the official Kyiv time (eet), but according to the local time (cet). The difference between official centralized time and “local time” appeared in Transcarpathia when the region became annexed to the Soviet Union. Yet before the Second World War, each state in the region used Central European time. The Soviet regime introduced msk, which was two hours ahead. The distinction between “local time” and central time has been maintained since Transcarpathia became part of the newly independent Ukraine. The population of the region has been urged to use a different time zone for a relatively short time from a historical point of view. The persistence of “local time” is also strengthened by the fact that it contributes to the image of Transcarpathia as a particular, specific region of Ukraine. “Local time” in Transcarpathia has become part of the region’s tourism brand.

本文基于社会学研究数据、外喀尔巴阡城市语言景观分析以及旅游指南的引述，说明在外喀尔巴阡，有相当一部分人口——不论种族——过着他们不按照官方规定的生活。基辅时间 ( eet )，但根据当地时间 ( cet )。当外喀尔巴阡地区被苏联吞并时，官方集中时间和“当地时间”之间出现了差异。然而在第二次世界大战之前，该地区的每个国家都使用中欧时间。苏维埃政权引进msk，提前了两个小时。自外喀尔巴阡成为新独立的乌克兰的一部分以来，“当地时间”和中央时间之间的区别一直保持着。从历史的角度来看，该地区的人口被敦促在相对较短的时间内使用不同的时区。“当地时间”的持久性还因为它有助于塑造外喀尔巴阡作为乌克兰特定地区的形象。外喀尔巴阡的“当地时间”已成为该地区旅游品牌的一部分。