Nonprofit organizations increasingly rely on earned revenue to sustain their mission-driven activities. Previous research examining the effects of earned revenue on other income streams tends to study earned revenue in the aggregate. Using panel data from 12,372 organizations from 2010 to 2015, this analysis applies a framework of revenue embeddedness to link earned revenue activities to mission and analyze the effects of earned revenue activities on donations. Earned revenue activities offering new products or services to existing donors appear to complement individual donations. These findings have theoretical and practical applications related to how nonprofits pursue earned revenue.

非营利组织越来越依赖赚取的收入来维持其使命驱动的活动。先前研究赚取的收入对其他收入流的影响的研究倾向于总体上研究赚取的收入。该分析使用 2010 年至 2015 年 12,372 个组织的面板数据，应用收入嵌入框架将收入收入活动与使命联系起来，并分析收入收入活动对捐赠的影响。向现有捐赠者提供新产品或服务的赚取收入活动似乎是对个人捐赠的补充。这些发现具有与非营利组织如何追求收入相关的理论和实际应用。