Sporting events are a stimulant for the economy and for improving social benefits. This paper aims to estimate a sporting event’s economic and social impact through input–output tables and cost-benefit analysis methodologies. Tangible and non-tangible impacts, such as health benefits and the value of the host city’s tourism image are investigated. Using data collected from the MedSailing event in 2019, the results show a positive return from every euro invested in the sporting event both economically and socially. Additionally, the results related to the media impact of the sporting event are shown. A single figure of net returns to society enables policymakers to assess the social value of the investment itself and make decisions that improve the economic development of the territory.

中文翻译：

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投资体育赛事的经济和社会收益：在一个地区创造可持续的价值

体育赛事可以刺激经济和提高社会效益。本文旨在通过投入产出表和成本效益分析方法来估计一项体育赛事的经济和社会影响。调查了有形和无形的影响，例如健康益处和主办城市旅游形象的价值。使用从 2019 年 MedSailing 活动收集的数据，结果显示，在经济和社会方面投资于体育赛事的每一欧元都会产生正回报。此外，还显示了与体育赛事的媒体影响相关的结果。社会净回报的单一数字使决策者能够评估投资本身的社会价值，并做出改善该地区经济发展的决策。